Advertising Board imposed fines

The Advertising Council considered 120 of the 138 files discussed at the September meeting to be contrary to the legislation and imposed an administrative fine of 12 million 231 thousand 507 liras, in addition to the suspension of the advertising and commercial practices in question.

In the Board’s statement, it was stated that the Board examined content created by artificial intelligence that directly or indirectly affects consumers’ purchasing decisions.

The statement says: “In this context, at the Board meeting, administrative sanctions were imposed on 3 files related to promotions created by the artificial intelligence application called ‘ChatGPT’, which contain statements that convey the perception of superiority over competing products or companies. , and not be based on objective research results.”

ADVERTISEMENTS MADE WITH ARTIFICIAL INTELLIGENCE WERE EXAMINED

Although the Board included content created by artificial intelligence for the first time, it decided to impose administrative sanctions on 3 promotions created by the artificial intelligence application called “ChatGPT”, which included expressions that convey the perception of superiority over competing products or companies and were not It is based on objective research results.

In the statement from the Ministry of Commerce, it was reported that for the first time the Board included advertisements created with artificial intelligence on its agenda, along with acts that victimize citizens and manipulate consumer perception.

ALCOHOL ADVERTISING CLAIM UNCOVERED

The statement states that alcoholic beverages have recently been promoted, the commercial advertising of which is prohibited, especially on social media channels. In the statement on the subject the following was noted:

“In this context, it was determined that an alcoholic beverage, the advertising of which is prohibited, was promoted with content designed in an interview-chat format, placed in the decoration without directly including the name of the product, and using slogans identified with the product without including the name of the product or visual, and administrative sanctions were imposed on said veiled advertisements.”

At the meeting held this month by the Advertising Council, administrative sanctions were imposed because the “advertising” phenomenon in the content advertised in relation to the ranking results did not meet the criterion of being clear and understandable in a way that could exploit consumer perception. half. As the Ministry of Commerce, we will continue our meticulous work to ensure that consumers are not victims of manipulative acts in their decision-making processes and that actions that do not comply with business ethics are not taken to reach consumers.” (AA)