Concerns over artificial intelligence grip Hollywood

■ Hülya Keskin Oruçoğlu

hollywood the players went on strike for the first time after a hiatus of nearly half a century. As the film and television industry came to a standstill in the United States, artificial intelligence emerged behind the decision to strike. Members of the Screen Actors Guild of America announced that artificial intelligence has become a threat to the creative professions. It is claimed that with the expansion of the use of artificial intelligence in the film industry, thousands of people in the industry will become unemployed.

Türkiye TRUSTS

Digital Transformation Specialist Dr. Nabat Garakhanova noted that artificial intelligence brings significant advantages in terms of speed, time and cost: “Is this a dangerous development for some lines of business? If it is dangerous. The work of artificial intelligence will affect the whole world, the way of doing business in the world. Artificial intelligence scans 8 million pieces of data and brings a text before us. He also presents this text in half an hour. In five years, a work style will be established in which freelance work will increase and artificial intelligence and human progress will be implemented, especially in the film industry. We will see man-machine oriented studies in the movie industry, especially in Hollywood,” she said.

Using the expressions “The work of dubbing artists is also in danger”, Dr. Nabat Garakhanova said: “Because artificial intelligence offers less cost here. Even the entry of the voice actor in the dubbing room is a big cost,” he said. Garakhanova reminded that artificial intelligence is used in a limited area in Turkey’s film industry, stating that according to the data, Turkey is the fifth country that relies on artificial intelligence and developments in this area are closely followed.

“It has both the voice-over and the script”

Digital Transformation Specialist Dr. Nabat Garakhanova, “Artificial intelligence is used in text-oriented studies in Turkey. These efforts are successful, but the nuance is human involvement. In the control of the text, people are needed who reflect the desired emotion. In this sense, the film script teams will change after 3-5 years. If there are 3 people in a movie script team, 1 person will remain with the AI. This person will also have the skills to work with artificial intelligence. The writers will have a digital cast team,” she said.

Use of artificial intelligence in corporate communication

Stating that developments in the field of artificial intelligence will change the way agencies work, Dr. Nabat Garakhanova said: “Artificial intelligence will provide agencies with the original content they need. In terms of advertising, the reaction of the Turks and the Russians to a commercial can be different. We will soon see the original work of artificial intelligence in this area. From now on, artificial intelligence will come into play in most areas of media, scriptwriting and copy editing. “Companies will hand over their social networks to artificial intelligence,” said Dr. “Artificial intelligence will also enter the corporate departments of companies,” said Garakhanova.