Schiff supporters are airing ads targeting Republican rival Steve Garvey in California’s Senate race

(Damian Dovarganes/AP)

Schiff supporters are airing ads targeting Republican rival Steve Garvey in California’s Senate race

California Politics, 2024 Elections

Ziema Mehta
Benjamin Oresces

February 9, 2024

Supporters of Democratic Rep. Adam


Schiff’s Senate bid plan to spend millions of dollars

before between now and


March 5th

California primaries on March 5, with television advertising




about Republican candidate Steve Garvey.

The ads could help Garvey, a former Dodger


The All-Star first baseman has enough support among California Republicans to widen the lead


Schiff’s main Democratic rival in the primaries,


Representative Katie Porter

from Irvine


set up and furnishing

easier path for

the congressman from BurbankSchiff

win in the November general election.



Experts believe in the efforts of Schiff and his allies to boost Garvey

he former baseball star


a new

one announced Friday morning by a support PAC

Congressman Schiff and his campaigns, ads and mailers

will help the political newcomer. E


media barrage, combined with Garvey’s celebrity from his days playing for the Dodgers and the

San Diego

Padres, maybe that’s enough

insure insure

that he deserves one of the top two spots in the primaries.

Political consultants look to the race experts

saying that Garvey should just stay the course, despite having little money

of himself for his campaign

and there are few ways to get his message across outside of media appearances.

No other Republicans talk to voters; “no other Republican has a name or any element of fame here,”

said Rob Stutzman, a GOP strategist who advised the former governor. Including Arnold Schwarzenegger. So

“If Republican voters consolidate around him,”

Garvey, he was able to win enough votes to advance to the general election. said Rob Stutzman, a GOP strategist who advised the former governor. Arnold Schwarzenegger among other Republican candidates and elected officials.

I think there is a scenario where Schiff does the job too well, Garvey could be the biggest vote getter.

Stutzman said.


believes said he believed that the help of


ads could


could be




high enough to receive

20% of the primary vote.


before the ads

broadcast from


UC Berkeley Institute of Governmental Studies last month

before the ads



found that ship

what is

supported by 21% of likely voters, compared to 17%

for support

Porter and 13% for Garvey.


California is the states

In the primary system, the two most popular candidates advance to general in the March election


regardless of party membership.


Democrats have a history of trying to elevate a Republican to one of the top two spots

so they have to create

too easy

general election

competition, considering the


overwhelming advantage for Democratic voter registration

in the state


On Friday, a pro-Schiff independent expenditure committee fund



a constellation of wealthy individuals, unions and Indian tribes

which can accept unlimited donations but cannot coordinate with the candidates campaign, launched a


30 second ad that criticizes


as too conservative for California.

The advertisement

notes that he voted for Trump twice, could tilt the balance in the Senate and advance Trump’s MAGA agenda.

“This is about holding Steve Garvey accountable for voting for Trump twice and his MAGA agenda,” said Kyle Layman, executive director of the Standing Strong PAC, which is funding the ad.

on television across the country

. As we head into the general election, he cannot be allowed to reinvent himself and hide his conservative MAGA values. California voters need to know who Garvey really is.”

This is in addition to a similar television advertisement from the Schiff campaign, which complements the campaign


messages with

by sending

mailers and targeting digital ads to Republican voters in deeply conservative parts of the state.

GOP Assemblyman Joe Patterson, who lives in the pro-Trump city of Rocklin in Placer County, said he has received mailers at his home and Facebook ads on his phone.

feeding comp

from Schiff’s campaign that featured leading Republican candidate Steve Garvey. The

materials notesliterature notes

Garvey’s support for Trump and

the candidate says what the former Dodger and Padre are like

is too conservative for California.

Although Patterson is undecided in the race, he said the tactics were smart. Noting that he is undecided in the race, Patterson said the tactics were smart.

This could be the first part


democratic post I have ever received, he said. Honestly, I can’t stand Adam Schiff. But I do have some respect for it. That’s a dog move.

The Garvey campaign, which is off-air and reportedly made $300,000

in the bank

from the end of

2023, the year, criticized the



attempts to boost his candidacy.

Steve Garvey’s campaign has always been and always will be about bringing all Californians together for common sense and compassionate solutions to today’s real problems, not for trivial political hatchet jobs, said


spokesman Matt Shupe. Californians are tired of this divisive rhetoric aimed at dividing us into simple buckets against ourselves, rather than uniting us in a common goal to improve all of our lives. This is why Steve Garvey continues to rise in the polls.

The Schiff and Porter campaigns both declined to comment.

Porter has


called Schiff’s move to boost Garvey cynical and misleading. Her newest television


shows a fragment of ships



Give Garvey a boost

with a narrator saying: This ad? Typical politicians…

This week, Porter launched a policy initiative on the issue of voters

consistent always

most urgently: housing and homelessness. The 10-point plan involves creating a


select committee on housing and looking for ways to help Californians with fixed incomes, such as

Like it

seniors and students can afford to rent houses.

I think instead of playing cynical political games and trying to take away that choice, we should focus on communicating directly with voters about what we’re going to do for California, Porter recently told Fox 11.

The problem is that even before the independent commission announced its plans Friday, Schiff was spending three times as much money as Porter on television.


according to


Democratic media buyer Sheri Sadler, who is not affiliated with any of the candidates or independent expenditure committees in the race.

Porter ended 2023 with $13.2 million in her Senate campaign account.

compared to Schiff’s Schiff

$34.9 million.

Adam Probolsky, an Orange County pollster who has worked for Democrats and Republicans, said Porter’s financial reserves


give her a chance to beat Garvey and make it to the top two in the

March 5th

primary. He said Porter needs to continue spreading her message on air and raising awareness


that’s her

the younger candidate, with a younger and has

more innovative ideas.

“Katie Porter is everywhere, attacking the system, and it needs to stay that way,” he said.

noting that, pointing out how


has what is one

of the most expensive media markets in the country. ‘It’s really about money. I wish there was something different, but it’s a damn big state.”


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