Warner Bros. Discovery offers a

new

live streaming

version

from CNN on its Max service starting Sept. 27, allowing consumers to get content from the news channel without it

the need for

a pay TV subscription.

the new

S

employ

announced Thursday by WBC,

will be called CNN Max and

want to

use network anchors including Jim Sciutto, Fredricka Whitfield, Rahel Solomon, Amara Walker and Jim Acosta to provide breaking news throughout the day,

That’s what Warner Bros. said. Discovery Thursday

.

CNN Max will also have several programs from the flagship channel, including “Anderson Cooper 360,” “Amanpour,” “The Situation Room With Wolf Blitzer,” and “The Lead With Jake Tapper.”

CNN Max, launched on September 27, The service

will try to attract younger consumers who get their video content through streaming

rather traditional and look non-linear

television. the

full head

The CNN cable channel can only be viewed live with a pay TV subscription.

Cable networks such as CNN depend on fees they receive from cable and satellite television providers. Cord-cutting reduces that source of revenue, forcing networks to develop streaming services as an alternative means of distribution.

CNN launched an attempt to launch a short-lived streaming service last year

CNN+

, which offered a mix of live shows, news broadcasts, talk shows and documentary programs. Warner Bros. Discovery, concerned about the startup’s high costs,

shut it down

shortly after it became CNN’s new parent company. Executives were put off by the startup’s high costs. The service lasted about a month. Unlike CNN+, which was sold as a standalone product, CNN Max is included as part of a Max subscription, which costs $15.99 a month to stream ad-free.

Fox News launched a streaming service called Fox Nation in 2018, offering some of the network’s programming on a delayed basis along with its original offerings. It could eventually stream the Fox News channel once cable and satellite distribution are no longer viable.

The broadcast network’s three news divisions all have free 24-hour streaming channels that include CBS News Streaming, NBC News Now, and ABC News Live.

Warner Bros. Discovery

Chief Executive David Zaslav told analysts last month that Max ha

i.e

the technical ability to stream live news and sports and that the company would explore ways to add such content

the platform Max

.

CNN launched an attempt to launch a short-lived streaming service last year

CNN+

, which offered a mix of live shows, news broadcasts, talk shows and documentary programs. Warner Bros. Discovery, concerned about the startup’s high costs,

shut it down

shortly after it became CNN’s new parent company. Executives were put off by the startup’s high costs. The service lasted about a month. Unlike CNN+, which was sold as a standalone product, CNN Max will be included as part of a Max subscription, which costs $15.99 a month to stream ad-free.

The announcement is the first major strategic initiative at CNN since the June impeachment of Chris Licht, who served as president

news organization

chairman for a turbulent year. The network is currently run by a trio of veteran company executives Amy Entelis, Virginia Moseley and Eric Sherling, along with David Leavy,

Who is

serving as Chief Operating Officer.

New leaders are being sought. Mark Thompson, the first

lie

CEO of the New York Times is among the eligible candidates, said a person familiar with the discussions. A representative of Warner Bros. Discovery declined to comment

about the CEO search

.

Thompson, who left the New York Times in 2020, is also a former director general of the BBC.

CNN’s ratings have lagged Fox News and MSNBC for more than a year.

An attempt of the attempt of Light Light

to pull the network into the political center by booking more Republican votes failed to attract new viewers and alienate some of those who were

already

switch

The network has also been subject to layoffs as part of its company-wide efforts

Warner Bros. Discovery’s parent company

to reduce costs and reduce the huge debt burden.