27.1 percent of online shoppers had problems with their orders.

The Turkish Institute of Statistics (TUIK) has published the Survey on the use of information technologies in households by 2023.

Thus, it has been observed that 95.5 percent of households will have Internet access from home in 2023. This rate was 94.1 percent last year.

The rate of online shoppers increased to 49.5 percent in the last 12 months.

The rate of those who encountered a problem in their purchases made through the website or mobile application in the last 3 months was 27.1 percent.

THE RATE OF INTERNET USERS IS INCREASING

While the internet usage rate was 85.0 percent in 2022 for people ages 16 to 74, it rose to 87.1 percent in 2023.

Internet usage rate in 2023 by gender; 90.9 percent in men and 83.3 percent in women.

Ease of Internet access in households and Internet use by individuals, 2012-2023

THE RATE OF INTERNET SHOPPERS INCREASES

The rate of purchase of goods or services or orders (e-commerce) for private use on the Internet by people using the Internet in the last 12 months was 46.2 percent in 2022 and 49.5 percent in 2023 .

By sex, the rate of purchasing or ordering goods or services over the Internet was 52.4 percent for men and 46.6 percent for women.

When this ratio is analyzed according to the last moment of purchase or order of goods or services; It was observed that 38.0 percent of people bought or ordered goods or services in the last 3 months (first 3 months of 2023).

MORE CLOTHING SHOPPING

75.5 percent of people who bought or ordered goods or services over the Internet in the first 3 months of 2023 bought clothes, shoes and accessories. They are followed by deliveries from restaurants, fast food chains and catering companies with 47.6 percent, food products with 37.1 percent, cosmetics, beauty and health products with 32.2 percent, and products cleaning and personal care material with 28.8 percent.

When these individuals are examined by gender; 69.3 percent of men bought clothing, shoes and accessories, 48.9 percent received deliveries from restaurants, fast food chains and caterers, and 37.2 percent bought food products.

Among women, 81.7% bought clothing, footwear and accessories, 46.4% bought cosmetics, beauty and health products, and 46.4% bought home deliveries in restaurants, fast food chains and food companies. catering.

THE SERIES WITH THE MOST SUBSCRIPTIONS TO WATCH MOVIES

When people who bought or ordered goods or services over the Internet in the first 3 months of 2023 are analyzed according to the digital content they bought or subscribed to, 30.7 percent of these people have bought movies or TV series. This was followed by music streaming or download services (30.1 percent) and software downloads (including version updates) at 17.7 percent.

When people who bought or ordered goods or services over the Internet in the first 3 months of 2023 are analyzed according to the online services they bought, 25.0 percent of these people have transportation services (bus tickets , train, plane and ship) through the website or application. ) what do I buy. They were followed by subscription to the Internet or mobile phone connection with 15.2 percent and the purchase of tickets for cultural events (cinema, theater, concerts, fairs, etc.) with 13.5 percent.

The rate of people who have carried out learning activities for educational, vocational or private purposes through the Internet in the last three months increased by 2.8 points compared to the previous year and reached 18.7 percent in 2023. This rate it was 18.1% for men and 19.4 percent for women.

PROPORTION OF THOSE WHO HAVE PROBLEMS WITH THE ORDER 27.1 PERCENT

In 2023, the rate of people who encountered a problem with their purchases made through the website or mobile application in the last 3 months was 27.1 percent.

The most common problems were slower-than-reported delivery (13.6 percent) and incorrect or damaged delivery of goods/services (11.1 percent), respectively.

WHATSAPP WAS THE MOST PREFERRED

The social networks and messaging applications most used by individuals were WhatsApp with 84.9 percent, YouTube with 69.0 percent and Instagram with 61.4 percent.

When the most used social networks and messaging applications are analyzed by gender; It was determined that men mostly use WhatsApp with 88.7 percent, YouTube with 72.6% and Instagram with 63.5%.

It was observed that women use WhatsApp with 81.1%, YouTube with 65.4% and Instagram with 59.3%.