Istanbul opened the season with the final

The UEFA Champions League final, to be played between the world’s leading football teams Inter and Manchester City, is doping the tourism and food and beverage industry in Istanbul as the tourism industry prepares to make a real opening with the finale. While 50,000 Inter and Manchester City fans are expected to come to Istanbul for the final, the occupancy rate is said to reach 95 percent by the end of the week.

120 MILLION FINAL

Aside from the tourism sector, which expects fans to spend an average of $2,000 on their visits to Istanbul and other cities, consumption is expected to rise, especially in the beverage sector.

Müberra Eresin, President of the Turkish Hoteliers Association, noted that Istanbul will come out of the calm and quiet days that have been going on for a while with the final match and start the season off to a good start. occupancy and income of 120 million dollars in hotels on weekends.

Stating that they expect at least 50,000 people to come to Istanbul for the event, where 50,000 of the 72,000 printed tickets for the match were sold, Eresin said: “Before this, 43 percent of the spectators who came to that city in the last countries where the 3-year Champions League final was held, also visited other cities. They spent an additional 23 percent. A tourist who visits us spends an average of 700-800 dollars. It is estimated that these guests will spend more than $2,000 Here we estimate that we will have a foreign exchange income of 120 million dollars.” Explaining that with UEFA’s contribution, a 20% contribution will be made to the occupancy rate, which was at 70% before the final , Eresin said: “The most important thing is that it will be an incredibly prestigious marketing job for the continuation of the season and it will have a positive impact on the rest of the year.”

The Champions League final will fill the hospitality coffers

Tourists consume 8% of the beer

Today, with the final, there is a lot of activity especially in the food and beverage sector, and an increase in sales of alcoholic beverages is expected. Anadolu Efes Beer Group Chairman and CEO Can Çaka noted that overall tourism has an 8 percent impact on total beer sales in Turkey, saying, “Of course, we also have a very serious export activity. in Europe. Germany, England are our biggest markets in Europe. Our brands are preferred by those who come from Europe. We expect an increase in consumption. There will be an increase in the points where our trading partners are located. It is not possible to clearly measure it, but overall, we estimate the impact of tourism on beer consumption in Turkey at around 8 percent.”