Hepsiburada closed 2022 with a growth of 81 percent

Turkey’s domestically-funded e-commerce platform Hepsiburada increased its total sales volume to 47.3 billion lira in 2022 with a growth of 81 percent.

While the platform increased its active customer base by 8 percent to 12.2 million in 2022, order frequency per customer increased by 39.1 percent to 6.6. Thus, the number of orders reached 80.4 million in 2022 with a growth of 50 percent.

Nilhan Onal Gökçetekin, CEO of Hepsiburada, made the following assessment regarding the fourth quarter and year-end 2022 financial results:

“After 2022, which we closed with results that exceeded our objectives, our goal is to achieve significant achievements in 2023 as well. With the contribution of the investments we have made in recent years, we will continue to focus on increasing our profitability this year.

Hepsiburada Premium will continue to be an important asset for us to increase customer loyalty in 2023. Heppay, which offers solutions that support the purchasing power of our customers, and HepsiJET, which aims for excellence in customer experience, will be the points of important differentiation of the platform. In the coming year, our goal is to increase the number of businesses HepsiJET serves and to make our fintech solutions offered with Hepsipay available to different retailers. With a focus on sustainable growth in 2023, we expect total transaction volume growth of 70% for the first quarter of the year.

Another of our priorities for 2023 will be the Trade and Technology Force program for the Earthquake Zone, which we announced on March 6, 2023 and will last for two years. With our program, we will use our commercial and technological capabilities to the fullest to provide the long-term support that is needed in the region. We promise a trade volume of TL 10 billion in two years to 10,000 merchants and 5,000 women entrepreneurs in the region.”

THE NUMBER OF ACTIVE SELLERS INCREASED 33 PERCENT, THE NUMBER OF PRODUCTS INCREASED 81 PERCENT

There was a significant increase in the number of active sellers and products on the platform. With the Hepsiburada Business Partner program, which provides comprehensive services to sellers, the platform launched the application for member merchants, allowing sellers to maximize their success on the platform. The number of active suppliers of the company at the end of 2022 increased by 33 percent annually to 99.7 thousand. The number of products on the platform increased 81% annually to 163.6 million. The share of market sales in total sales volume was 67 percent.

As the first and only Turkish company to represent Turkey on the global Nasdaq technology stock market, Hepsiburada also announced its data for 2022, again in line with international financial reporting standards, when adjusted for inflation, as in the last two quarters. The total sales volume of the platform, calculated according to inflation accounting in 2022, increased by 4 percent compared to TL 52 billion in 2021 and reached TL 53.9 billion.

In the last quarter of 2022, the total sales volume calculated according to inflation accounting increased by 14 percent to TL 19.4 billion. (DHA)