Competition is ensured by regulations.

E-commerce volume, which reached TL 348 billion in the first 6 months of 2022 with an increase of 116 percent, is expected to end the year at TL 700 billion. Industry representatives target a transaction volume of TL 1.2 trillion with a growth of 60 percent by the end of 2023. A new regulation has been drawn up for the rapid growth of internet shopping in Turkey. The regulation, also known as the electronic commerce law, came into force as of January 1, 2023 and with this law, the operating principles of electronic commerce platforms, which are called marketplaces, were redesigned. Speaking to SÖZCÜ on the matter, Koç University Law Faculty member and President Jean Monnet Dr. Zeynep Ayata said that such an arrangement is needed and that she will host the competition despite its pros and cons. .

dr zeynep ayata

INVESTMENTS MUST CONTINUE

Explaining that it is a volatile market, Ayata stressed that regulations should not impede growth, investment and innovation in the sector and platforms. Ayata said: “The following is what should be followed in this law in the next period; How is the industry affected after the entry into force of the law? Will investments continue or decrease? Vertical growth or horizontal growth? We will have to observe the effects and make a new regulation in the next 6 months, a year. Secondary legislation will require a lot of work. I attach great importance to the adoption of measures in this regard. We need to see the regulations and communications on how the law is going to work,” he said.

Murat Kadir Gul

You need to build trust

Saying that digitization will take more place in the world, Haibrag CEO Murat Kadir Gül said, “Every area of ​​our lives is becoming digital. If today’s neighborhood grocery store is essential, today e-commerce is facing the same situation. Businesses that are not engaged in e-commerce will not survive. Those who keep up will continue, and those who resist change will be out of the game,” he said. Expressing that competition will be guaranteed with the new e-commerce law, Gül said: “There will be more confidence in the companies in the market. People need to have confidence in their minds. “I think it will secure more vulnerabilities in electronic commerce,” he said.