According to the Chamber of Commerce, more than 950 companies were registered in 2017. At the beginning of this year there are even 1200. Many chocolate shops have been added, especially during the corona period, and this is not surprising Erik Verbiest from Chocstar. The company began selling self-assembled chocolate online in 2011.
Crown
The company has always continued to grow, with a huge peak during the corona crisis that was almost impossible to keep up with. “During the corona virus, when they couldn’t see each other, people were looking even more for something that conveyed an emotion,” says Verbiest. Entrepreneurs have therefore seen this opportunity and acted accordingly.
And now
Verbiest wonders if chocolatiers born during the corona virus aren’t returning home from a rude awakening. Growth is stagnating due to the confrontation with inflation, rising costs and rising energy prices.