Appliance dealers cannot set prices

Rudolf Klötscher, CEO of BSH Home Appliances Emerging Markets Region, noted that in 2022, unit growth lagged behind turnover growth and that increases or decreases in raw material prices had an impact on the price policy: “We are still evaluating the problem of prices. The increase in the prices of materials affected us a lot. We expect a relaxation in the prices of raw materials. I think this will also affect the price,” he said.

DIFFICULT AREA

Klötscher, who conveyed the 2023 targets for the emerging markets region administered through Turkey, at a press conference, drew attention to the fact that the region has both regional and global challenges. “The effects of global inflation and the shortage of raw materials continue after the pandemic. Explaining that political and economic uncertainties in these markets may cause local currencies to depreciate, Klötcher noted that emerging markets will continue to grow and the main question mark will be in Europe.

Turkey is the backbone of the group

According to information provided by CEO Rudolf Klötscher, who noted that its sales in Turkey grew in a challenging 2022 and that Turkey is the backbone of the group with its 5 factories, BSH REM aims to maintain its growth above the industry average. of 4 percent in the period 2021-2027 aims to achieve a growth rate of more than 10 percent each year.