Black Friday discounts do not inspire confidence

Known as “Legendary Friday” and “Magnificent Friday” in Turkey, Black Fridays are the scene of a shopping spree every year. Consumers are encouraged to shop, especially with campaign ads ramping up these days. According to research conducted in Turkey, 56.8 percent of consumers do not trust discounts during the campaign period. During this period, 33.1 percent of consumers do not buy, while 66.9 percent do not prefer to buy.

75 PERCENT OF PURCHASES ARE MADE IN ONLINE MARKETING

According to the research, 35.1 percent of Turks regard this period as a legendary Friday. 75.4 percent of purchases in this period are made in online markets. Ads on social networks stand out among the factors that affect purchases, with 39.6%. DHA

WHAT IS BLACK FRIDAY?

In the United States, Black Friday is the first Friday after Thanksgiving.

On Black Friday, stores open very early and close late. Today they are sold at an unexpectedly low price. Black Friday is not considered a holiday. Canada and the United Kingdom also have Black Friday, and several companies that do business online also offer discounts.

This shopping day was first mentioned in newspapers in 1961 as Black Friday. On that day, Philadelphia received this name due to the heavy traffic and difficulties caused by shopping. In recent years, this day has been positively received by both individuals and businesses. Famous stores like Walmart open their doors to their customers at the beginning of every year and the workers are busy. The stores, which opened at 06:00 on Black Friday until the 2000s, began serving between 04:00 and 05:00 in the morning from this date. After 2011, some stores decided to provide 24-hour service during Black Friday.