Where does Fox News go from here after Tucker Carlson’s firing?
Stephen BattaglioApril 25, 2023
The end of a long one
–
run
Highly appreciated
hit show can be a sobering moment for a TV network.
The Friends finale ended the seemingly unstoppable run of NBC’s Must See TV.
queue up.
HBO had to brace for a future without Game of Thrones.
when the mega hit ended. Now
Fox News faces the same challenge
after if
his most watched primetime personality
Tucker Carlson,
was suddenly torn from his perch on Monday amid the scandals and lawsuits he faced
Rupert Murdochs
conservative network.
Host
Brian Kilmeade
a co-host on Fox & Friends, filled in
for Carlson
Monday night, and others will rotate
Through
to permanent replacement
is called
for the Eastern hour of 8 p.m
is called
.
Is this the beginning of the end
for of the successful run for
Fox News run
who led as
cable news ratings
leaders
since 2002
and as one
powerful and disruptive
ve
influence in political discourse?
Not likely, history shows
it’s not likely
.
L
Liberals hate Fox News and critics call it right-wing propaganda.
But Carlson’s departure will not end his status
like it
it stays
a haven for an audience
It’s wanting that wants
to marinate
“anti-wake up” comments, running comments on everything “wake up” embarrassed Hunter Biden
,
immigration migrants crossing the southern border
and overhear every other outrage of the day
conservative right
experts.
The Fox News viewer chooses
to be inside
that environment even
without it
another voice delivering those messages. When
Bill O’Reilly, Megyn Kelly and Glenn Beck
were shown the door, the network replaced them without missing a beat.
“It’s worked in the past because they’re not selling a personality, they’re selling a mindset and a view of the world,” he said
Jon Klein
a tech entrepreneur who ran CNN from 2004 to 2010. “It’s the power of the Fox News brand.”
from Carlson
to get up
is a good example of the reliability of the formula. A seasoned print journalist, he was a two-time loser in cable news,
been fired from both CNN and MSNBC
leading to skepticism that he was the best choice to replace O’Reilly after he was ousted in 2017 over sexual harassment allegations.
But Carlson tapped into the mindset of Trump-loving MAGA viewers while being persuasive enough to attract some liberal hate viewers as well.
That made make
him an even bigger hit.
(Carlson attracted a large number of viewers who identify as Democrats and Independents, according to Nielsen).
“Tucker
Carson Carson
Tonight” retained the most ratings from O’Reilly and improved Nielsen’s ratings in the 8 p.m. Eastern Time below the
Keys
25 to 54 year olds who are advertisers
search advertisers
covet.
earlier,
Fox news
hero strong saw even stronger results afterwards
the network fired conservative firebrand
Glenn
Beck, whose conspiracy theories and on-air purport that the former
President Obama
hated white people
lost led
it
his losses
advertisers on his 5 p.m. show
which attracted more than 2 million viewers
.
After Beck was drawn, to fill Beck’s void,
Fox News came up with ‘The Five’, the poll
show table that is now the most
–
watched program in cable news, surpassing “Tucker Carlson Tonight”.
by 2022 and the first quarter of 2023,
drawing
more than good more than above
3 million viewers daily.
“The Five” has become
a Fox News talent
incubator
for Fox News talent
for other programs,
demonstrate The show demonstrates
the company’s strategy of familiarizing its audience with new faces before elevating them
their own programs and
larger roles.
Jesse Watter
who started out as a mischievous ambush interviewer for O’Reilly, gained enough followers on “The Five” to earn his own show at 7 p.m. Eastern, which improved
the
ratings in the hour by 50%.
Greg Gutfeld
the comic relief on “The Five”, took on its own
late at night
program that
walks in the late night for half of the country and
now tops broadcast network stalwarts like “
The Tonight Show Starring Jimmy Fallon
“And”
Jimmy Kimmel Live
.”
Fox News Media CEO
Suzanne Scott has been criticized and will not be praised
for its handling of the network’s reporting of alleged voter fraud in the 2020 election (the company paid Dominion Voting Systems $787.5 million to settle a libel lawsuit alleging false statements by the network). But
She Scott
has
shown demonstrated
a tear for identification
on-air personalities talent
that connect with
the
Fox News viewer
S
.
therefore, the network has been able to weather past storms that have changed its lineup of hosts.
“She’s very aware of who her audience is,” said a talent agent who does business with the network, speaking on condition of anonymity. “She knows how to cast. She programs for her audience, not the conference room.”
while still
Fox News is likely to have a ratings hit without Carlson. Kilmeade’s first night in the time slot was almost over
5 6
00,000 viewers from Carlson’s average of 3.
1 2
million viewers.
(
Other Fox News personalities expected to get a chance in Carlson’s chair include daytime host Harris Faulkner and
contributor Fox & Friends weekend co-host
Will Cain
)
.
But the network could be better off financially in the long run
in the hour
even with a slightly smaller audience.
although
Carlson was a ratings hit, major advertisers steered away from his show following his 2018 comments that democratic immigration policies
about
changing the demographics of the country,
which critics described as an endorsement of racist “replacement theory.”
A new host wants
probably probably
earn less than $15 million
Unpleasant
-$20 million
Salary Carlson made within an annual salary range that Carlson was in
.
Plus,
a less inflammatory personality
in the hour
could attract big brand advertisers who
had
stayed away from the program
despite its strong reviews
driving up the price of commercials.
What could change the equation is
as the
Carlson show
to sing
on a competing network. After the news
of his dismissal
broke Monday, conservative competitor Newsmax released a statement that sounded like an invitation to
the
the now showless host.
Fox News has been in the process of becoming established media for some time now and the removal of Tucker Carlson is a major milestone in that effort, Newsmax CEO said
Christopher Ruddy
said
in the statement
. Millions of viewers who liked the old Fox News have made the switch to Newsmax, and Tucker’s departure will only fuel that trend.
although
Newsmax would love to bring in Carlson, wouldn’t he?
probably probably
doesn’t have one
–
compete
clause as part of a condition that allows it
to leave the network with what was owed him on his contract. That can keep him away from a competitor
ether
up to and including 2024.
Carlson could also move to a direct-to-consumer strategy. An online newsletter, podcast or streaming brand would provide the pundit with a cheap and easy way to engage their fans
the intermediate product of
another cable network.
The real money would be in creating a D2C podcast/media property that you could sell to someone like Spotify, said
Maribel Lopez
founder of the technical research and consulting firm Lopez Research.
Controversial podcaster Joe Rogan’s own deal with the
Swedish
audio giant,
estimated to be worth about $100 million
is a good example,
she said
.
I can’t imagine Tucker Carlson not putting out content, he said
Ray Wang
, founder of the technical consulting firm Constellation Research. “Direct to the consumer is probably one way to do it.
But it’s not a perfect solution.
Six out of every seven of its viewers are over the age of 55
Eric Nuzum
, co-founder of the podcast consultancy and production company Magnificent Noise. A lot of the self-distributed platforms, whether it’s newsletters or podcasts or YouTube or all those other things, you don’t see older viewers there, or the numbers are smaller and they’re less comfortable.
Times staff writer Brian Contreras contributed to this report.