Tour operator changed route to the north
Germany and the Scandinavian countries will unlock their 2024 tourism goals, which set a target of $56 billion in revenue and 60 million tourists for the 2023 season, which opened late due to the earthquake and the electoral processes. While the sector welcomed 33.4 million foreign tourists in the first eight months of the year, there will be a total price increase of 30 percent, compared to a 130 percent cost increase in 2023, when high inflation and costs come to the fore.
It’s done.
PROFIT RATES ARE NOT INCREASING
Kaan Kavaloğlu, president of the Association of Mediterranean Tourist Operators and Hoteliers (AKTOB), pointed out that in 2024, when markets such as Poland and England come to the fore, the sector, backed by the power of Germany, will change its course towards the countries Scandinavians and said: “I do not expect an increase in the number of Russians in 2024. Both their own inflation and the devaluation of the ruble and the ongoing war will not bring us a surplus in Russia. These figures will remain constant. We will reunite Scandinavia with the support of the British and Polish markets and Germany. We will reunite the Benelux. “We will increase the numbers as much as we can with new markets,” he said.
Kavaloğlu stated that global tourism is unthinkable without Antalya and Turkey and noted that prices must be increased at a pace that does not cause loss of competitiveness. “As hoteliers, we seem to have touched prices by 15 to 20 percent in euros by 2024. The cost of hotels has increased by 81 percent this year. “From last year to today it has increased by 130 percent,” said Kavaloğlu, continuing: “We have saved 40 percent of our costs thanks to the euro exchange rate. We increased the price by 15 to 15 percent twice. However, everyone will see that we have increased the price enough to cover the costs.
It will stand out in the global economy.
Speaking at a panel at the Istanbul Tourism Fair last week, Firuz Baglikaya, president of the Association of Turkish Travel Agencies, said that the number of tourists in Germany, one of Turkey’s most important markets, could increase even further and stated: “65 Millions of international trips were made in Germany. 5.6 million arrive in Türkiye and 10 million in Spain. “We still see that there is a lot of potential in this market,” he said.
“The number of tourists is decreasing, prices should not be manipulated”
Norbert Fiebig, president of the association of German travel agencies, said Turkey has achieved success thanks to its attractive prices. Fiebeg stated that Turkey has increased its importance in the German market in the last two years and continued: “When we look at the overall market in Germany, we see that there is a 15 to 20 percent decrease in the number of tourists. This decrease in the number of tourists occurred for economic reasons. Türkiye remains one of the most important destinations for Germans. German tourists began to pay attention to the price. You shouldn’t play with prices. Türkiye offers high quality and is attractive in terms of price.”