Sharp decline in retail turnover after the earthquake
In February, when the earthquakes centered on Kahramanmaraş occurred, the brands’ sales and turnover decreased.
According to the statement made by the United Brands Association (BMD), the February turnover of 87 percent of BMD member brands decreased compared to January.
According to the BMD survey, while customer traffic for 94 percent of brands decreased in February due to the earthquakes, there was a decline in unit sales.
THE NUMBER OF CUSTOMERS DECREASED BY 94 PERCENT
Stating that the earthquakes had a major impact on the organized retail sector, BMD President Sinan Öncel stated that half of the approximately 1,500 stores of BMD member brands operating in the disaster-affected region are still closed. .
Önl said: “Due to the earthquake, there were significant decreases in the number of customers, sales and turnover of our stores across the country in February… According to the survey, the number of customers of our members decreased by 94 percent in February in compared to January In the same period, 86 percent of our members saw a decrease in their sales and 87 percent in their billing. We can say that the turnover loss, which is around 20-25 percent on average, was partially recovered in March”.
According to information in the statement, 143 employees of BMD member brands lost their lives in the earthquakes. (Reuters)