Shopping habits in Turkey have radically changed
In the statement made by TUBISAD, the ETBIS data for the first half of this year was evaluated. According to the data, the volume of e-commerce, which showed a rapid upward trend with the epidemic, continued to grow in the first half.
While shopping habits in Turkey have radically changed, according to data announced via ETBIS, as of the first half of 2022, the volume of e-commerce in Turkey increased by 116 percent compared to the same period last year. previous year and reached TL 348 billion. . 38 percent of this comes from the increase in the number of orders and 57 percent from the increase in the amount of the basket. While the number of orders reached 2.294 million, the share of e-commerce in overall trade rose from 17.6 percent to 18.5 percent.
According to the report data, e-commerce volumes from sectors such as airlines, accommodation and travel, which were negatively affected by the epidemic, increased by 408%, 344% and 236%, respectively, this year, compared to with the previous year
In the first half, the conversion rate of total site visits to eCommerce increased from 1.9% to 2.5%. The increase in question is seen as an indicator that consumers’ e-commerce habits have increased.
“THE CONTINUOUS DEVELOPMENT OF TECHNOLOGY, THE IMPORTANCE OF E-COMMERCE IN THE WORLD HAS INCREASED”
TUBISAD Member of the Board of Directors and Chairman of the E-Commerce Commission, Burak Ertaş, whose opinions are given in the statement, stated that the growth in the first half of the e-commerce market, the importance of which in life and commerce has increased in recent years, is remarkable and believes that the market will continue to grow in the same way in the coming years.
ertas said:
“Especially, the 38 percent increase in the number of orders is a very important indicator that consumer purchasing behavior has permanently changed despite the end of the pandemic effect. With the continuous development of technology, the importance of e-commerce has increased all over the world. According to ETBIS data, the volume of e-commerce in our country in the first 6 months of 2022 increased by 116 percent compared to the same period of the previous year and amounted to 348 billion TL. With this growth, it is seen that the dynamics of the market are changing very quickly.
By 2022, there are 488,706 companies registered with the ETBIS and engaged in electronic commerce activities in the market places. Also, thanks to e-commerce, consumers can decide to buy by accessing more products and comparing product options. Therefore, creating a healthy industrial dynamic for e-commerce platforms, businesses and consumers stands out as one of the most important issues.”
“A SUSTAINABLE AND HEALTHY GROWTH IS EXPECTED DUE TO THE ELECTRONIC COMMERCE LAW”
Levent Kızıltan, Chairman of the Board of Directors of TUBISAD, positively assessed the rapid growth of e-commerce volume in recent years and stated that it is normal that legal regulations on this topic come to light.
Evaluating the e-commerce law enacted in July to prevent unfair trade practices, establish fair industrial dynamics, and ensure the healthy growth of the e-commerce market in Turkey, Kızıltan said:
“The electronic commerce law has benefits not only for companies but also for consumers. While making sustainable the benefit created by the ‘market entry’ opportunities that platforms and markets provide to companies in terms of processes and organization, contributes to institutionalization on the one hand, and on the other hand ensures that brands’ own e-commerce environments can function properly, and developments in competition and product management will create value for end users. Compared to the freer market environments in the US, Europe’s measures to protect its own markets, businesses and consumers must be carefully monitored, and it should be possible to benefit from beneficial regulations. It is necessary to congratulate the Ministry of Commerce, which with its prompt promulgation put into effect this regulation that is beneficial for our country”.
Emphasizing that Turkey is one of the countries with high added value, especially in the field of software, Kızıltan said, “Companies incur significant losses due to the loss of a skilled and talented employee. To prevent the brain drain that has increased in recent years, we need to say different and new things to the youth of our country that we have not said before.” he used his statements. (AA)