Legend broke the record in November
Hepsiburada broke new records this year with the “Legendary November” that it introduced in Turkey 7 years ago.
After going through a comprehensive preparation period with all suppliers and SMEs, as well as technological and operational processes for Legendary Kasım, Hepsiburada brought together its customers with reduced prices in more than 200,000 campaigns and millions of products.
The daily order and billing records were broken on November 11, the date with the highest number of orders during the campaign period.
The number of orders placed by Hepsiburada customers between November 1 and 28 multiplied by 1.7 compared to the same period of the previous year, thus achieving a record monthly sales volume. During this period, 207 thousand different campaigns were organized on the platform.
While the number of products sold reached 30 million, households that bought at a discount saved approximately TL 907 million.
The number of concurrent users on the app hit 1 million on November 11 and 25, when the most orders were placed this month. During the month, customers bought the most between 8:00 p.m. and 11:00 p.m.
While Hepsiburada customers spend in the consumer staples and supermarket categories around 8:00-9:00 p.m., they showed their greatest interest in the clothing, health-beauty, and sporting goods categories after 10:00 p.m. In the afternoon, most of the books were exchanged.
Five million toilet paper rolls sold
Hepsiburada customers showed greater interest in the categories of basic consumption and food, clothing, health and beauty, glassware and cosmetics. The most purchased products were laundry detergent, toilet paper, baby diapers, tea, wet wipes, and paper towels. The amount of toilet paper purchased amounted to five million rolls. In the clothing category, sales tripled the monthly average.
Computers, monitors, keyboards and mouse sets were the best sellers in the computer category, while headphones, chargers and cases were the most popular technology accessories.
In November, the most preferred facial care products were in the cosmetics category. Products for the eye contour and body care followed. On a product basis, the most preferred product was the Anti-Aging/Anti-Aging Cream.