The national car will benefit from the service

The Turkish Automobile Business Group (Togg) has opened its factory doors to members of the press ahead of the vehicle it will launch next year.

Stating that the auto industry is undergoing a big change, Togg CEO Gürcan Karakaş stated that before, 70 percent of vehicle costs were engines and transmissions, and today this has been replaced by batteries and software.

Karakaş stated that they will create a new ecosystem from internet connection to mobility, from energy management to cooperation with retailers.

Emphasizing that they expect more revenue from these services and products, Karakaş said, “The industry is no longer in a position to earn from cars alone. “What happened in consumer electronics will also happen in the auto industry after 15 years,” he said.

IT WILL BE OPEN TO EXCHANGE ABROAD

Explaining that the certifications of the vehicles will expire at the end of March and they will go on sale in the market, Karakaş noted that they plan to announce the price and take pre-orders in February, and sell 20,000 vehicles in 2023. Karakaş said: “Currently , 51 percent is of national value, we will increase it to 68 percent by the beginning of 2026. It is very likely that we will open up to the stock market abroad,” he said.

THE GOAL IS TO TEST THE DOMESTIC FIRST

Explaining that the partners have donated 500 million euros and used loans of 1.3 billion euros so far, Gürcan Karakaş said that the total investment will reach 3.5 billion euros.

Emphasizing that they benefit from government incentives as much as any other company and that they are not privileged, Karakaş pointed out that they will not go abroad without proving their worth in the country for at least 1 year.